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UX/UI Strategist. Creative Director. Graphic Designer. Content Manager. Project Leader. Team Builder. Lady Boss.

 

A METHOD TO THE MADNESS

 

Every decision has a purpose but it begins with context. Pairing the purpose and context that align with a goal, I'm solving problems before you know you have one. From 50,000 feet to 5 inches, screen to screen, pixel to pixel, no detail is overlooked. Every word, punctuation mark, color choice, interaction and scenario is critical to the experience. Content is design. Design is content. Driven by the user, tied together by the brand. And I'm the glue, bringing people, the user and brand experience together.

I'm not afraid to be me, so let's have some fun while we're at it.

 

blood, sweat & happy tears: Portfolio


brands i've worked for:

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logo-hammerstrength.png
logo-wolves.png
logo-northwestern.png
logo-cybex.png
logo-advantagestrength.png
logo-inmovement.png
logo-brunswick.png
logo-kellogg.png
logo-mariettacollege.png
logo-doejo.png
logo-vionagroup.png

PASSION FOR DESIGN AND SPORT, EST. 2008

An obsession that made dreams come true with lobsters and baseball. (The irony, I don't even like seafood).

 MY STORY ›