Work


Infusing my passion for brand with user delight in digital product design and strategy. Leading design and research processes across a connected ecosystem of web, mobile and displays.

UX/UI Design and Strategy

Images-DiscoverSE3-Lifestyle.jpg

Discover Se3 Consoles

CREATING THE FIRST PATENTED INTERFACE AT LIFE FITNESS

Images-Console-70T-ArcTrainer.jpg

PLATFORMING ANDROID

EXPANDING a Cardio Console Portfolio

Images-Halo-FIBO.jpg

Halo fitness

transforming to saas, WEB & MOBILE

Images-Cover-API-sm.jpg

HALO FOR DEVELOPERS

REDESIGNING THE API DOCUMENTATION

Images-Cover-Orangetheory-sm.jpg

orangetheory fitness EXPERIENCE

winning in digital product

Images-Cover-LFconnect-sm.jpg

LFconnect

Unifying the connected asset management experience


Brand Development

Energetically leading brand vision and strategy across customer experiences and company disciplines through identity development, brand narrative, creative direction, training and marketing.

Images-LifeFitness-FirstStep.jpg

Life Fitness

Rebranding the world’s largest fitness equipment manufacturer

Images-HammerStrength-Squat-Female.jpg

Hammer Strength

Taking the icon of strength training back to its athletic heritage

Images-Cover-Brunswick-sm.jpg

Brunswick

marketing pitch turned to rebrand

Images-AdvantageStrength-Space.jpg

Advantage Strength

CREATING an identity for Ann Arbor’s movement and performance specialists

Images-Shavebowl-Primary.jpg

shavebowl

building a MEN’S shaving tool brand


Graphic Design

Images-Cover-Breakaway-sm.jpg

BREAKAWAY MAGAZINE

CRAFTING THE CHICAGO WOLVES GAMEDAY MAGAZINE

Images-Cover-Jerseys-sm.jpg

SPECIALTY sweaters

DESIGNING Chicago wolves hockey jerseys